Imagine a runway where fashion rebels against tradition, where creativity meets sustainability in a rebellious dance of art and innovation. Welcome to the world of Simon Cracker, an independent Italian brand that shook up Milan Fashion Week with its bold denouncement of the luxury fashion system.
“People have lost interest in fashion… They have been taken for a ride for 20 years.”
In a daring move, Simon Cracker unveiled an upcycled collection that challenged the norms of high-end fashion. Co-creative directors Simone Botte and Filippo Biraghi breathed new life into recovered garments and deadstock materials, crafting coed looks that defied convention.
The collection was a playful jab at iconic luxury brands like Hermes, with cheeky references to the coveted Birkin bag adorning leather accessories and screen-printed sweaters. Biraghi’s poignant words echoed through the hall: “There is no longer a connection between price and value… At a certain point, you can’t go on.”
“We are making fun of wealth.”
Each ensemble told a unique story, blending whimsical tweed separates with nods to Milanese culture. Models sauntered down the runway exuding effortless charm, embodying a spirit of irreverence towards traditional luxury.
Collaborating with Doc Martens, Simon Cracker adorned footwear with trompe l’oeil designs, adding an element of surprise to every step. From tinsel skirts to ribbon-covered shoes, every detail was meticulously crafted to challenge perceptions of opulence.
As the show reached its crescendo, a garment shrouded in luxury tags from Biraghi’s personal collection made a bold statement against excess. The message was clear – it was time for the fashion world to embrace change.
“If there is nothing creative, who cares? We all have lots of clothes, too many.”
Amidst whispers of declining interest in traditional luxury brands, Simon Cracker’s critique struck at the heart of an industry in flux. Analysts noted a slowdown in growth after years of unprecedented success fueled by inflated prices rather than genuine innovation.
Italian singer Chiara Galiazzo captured the essence of the brand as she praised its authenticity and sense of community. In her pinstripe jacket and painted boots, she epitomized the rebellion against conformity that Simon Cracker embodied.
As we reflect on Simon Cracker’s daring stance against conventional luxury, one thing is clear – the winds of change are blowing through the hallowed halls of high fashion. It’s time to redefine what it means to be stylish and sustainable in an era hungry for authenticity and creativity.
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